Irving's proximity to DFW International Airport has built one of North Texas's densest corporate and hospitality corridors, where landscape presentation is part of a property's first impression on business travelers and tenants alike. Greenly Landscapes provides commercial maintenance, enhancement, and seasonal programs built for that standard across Irving's office, hotel, and multifamily properties.
Irving, Texas Local History
In 1902, J.O. "Otto" Schulze and Otis Brown were working for the Chicago, Rock Island & Gulf Railway while surveying a railroad route between Dallas and Fort Worth. They recognized the potential of the location, acquired land, laid out a town, and held the first auction of Irving town lots on December 19, 1903. Irving incorporated in 1914.
They came to survey a railroad. They recognized the location. They saw what it could become.
Irving began as a relatively small community positioned between Dallas and Fort Worth. As North Texas expanded, that location became increasingly valuable — highways, regional transportation, proximity to both cities, and eventually Dallas Fort Worth International Airport changed what Irving's location could support. The geography didn't change. What that geography made possible did.
That pattern would repeat throughout Irving's history: recognize an advantage, build on it, and adapt as the opportunity changes.
For years, the Dallas Cowboys played at the Cotton Bowl in Dallas. In 1971, they moved to the newly constructed Texas Stadium in Irving, playing their first regular-season game there on October 24, 1971. Texas Stadium remained the Cowboys' home through the 2008 season, and its distinctive partial roof became one of the stadium's defining visual characteristics.
Cowboys linebacker D.D. Lewis is remembered for a famous line about that roof: Texas Stadium had a hole in its roof so God could watch his favorite team play — more Cowboys mythology than literal fact, but a memorable part of the stadium's legacy.
A site in Irving had become one of the most recognizable places in American professional sports — strategic location, ambitious development, national recognition.
In 1973, Las Colinas began developing as a large master-planned community within Irving, incorporating business, residential, recreational, and other uses. Over subsequent decades it helped reshape Irving's economic identity and attract significant corporate and office development. Today, Irving/Las Colinas is known as a major corporate center — the Irving-Las Colinas Chamber uses the phrase "Headquarters of Headquarters."
Las Colinas has its own distinct story, with its own dedicated Greenly service-area page.
Brian Bosworth attended MacArthur High School in Irving, graduating in 1983, before going on to the University of Oklahoma and becoming one of the most recognizable college football players of his era. Brian Bosworth became the athlete. "The Boz" became the brand — a larger-than-life persona deliberately cultivated and amplified by Bosworth and the people around him through image, appearance, attitude, and media attention.
His NFL career ended much earlier than expected, and Bosworth moved into another chapter involving acting, television, commentary, and other media work. In 2024, Irving ISD inducted the MacArthur High School graduate into its Athletic Hall of Fame. What made something successful in one chapter doesn't necessarily carry it through the next chapter unchanged — sometimes the next chapter requires reinvention.
Irving's 2025–2030 economic-development strategy uses reinvention as a central concept — commercial-office reinvestment, targeted retail reinvestment, redevelopment of aging properties, infrastructure investment, upgraded Class A office environments, and redevelopment of established districts. More than a century ago, Irving's opportunity was largely: what can be built here? For a mature Irving, an increasingly important question is: how do we strengthen, improve, reposition, and protect what is already here?
Location created opportunity.
Vision created value.
Stewardship protects it.
A commercial property may begin with an excellent location, thoughtful architecture, attractive landscaping, and a well-designed entrance — but none of that guarantees what the property will look like ten, twenty, or thirty years later. Trees mature. Irrigation systems age. Shrubs outgrow their original design. Turf experiences repeated North Texas summers. The challenge eventually changes from creating the property to protecting what made the property valuable.
Reinvestment doesn't always mean tearing everything out and starting over. Sometimes it means protecting what's working, correcting what isn't, and continually improving the asset you already have. A mature commercial landscape doesn't remain attractive merely because it was well designed years ago — it remains attractive because someone is paying attention today. Property managers shouldn't have to discover irrigation problems before the landscaper does, monitor every pruning cycle, or chase crews. See how Greenly's Four Layers work in practice.
Your property manager shouldn't have to manage the landscaper. We manage the landscape.
Commercial landscape management starts with the people responsible for the property — professional crews, responsive communication, accountability, and attention to the property.
Consistency does not happen accidentally. Greenly uses a defined landscape-management process designed to identify issues, communicate clearly, and keep commercial properties performing throughout the year.
The result is what tenants, visitors, ownership, and the property-management team actually see: a commercial property that looks cared for.
Property managers and owners in Irving can request a complimentary property assessment from Greenly Landscapes — no obligation, just a professional conversation about your property's landscape program.
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